STRABAG setzt auf digitale Mitarbeiterentwicklung mit Sharpist

STRABAG setzt auf digitale Mitarbeiterentwicklung mit Sharpist

Customer
Strabag
STRABAG setzt auf digitale Mitarbeiterentwicklung mit Sharpist
Industry
Bauwesen
Headquarters
Wien, Österreich
STRABAG setzt auf digitale Mitarbeiterentwicklung mit Sharpist

Company

Franke Holding
Group

Industry

Kitchen Systems, Food
Service, Industrial
Engineering

Structure

5 divisions operating
in 40 countries on 5
continents

Employees

>10,500

People
Development

Franke Academy as
corporate L&D solution

Als europäische Technologiepartnerin für Baudienstleistungen ist STRABAG führend in puncto Innovation und Kapitalstärke.

Wie viele Unternehmen befindet sich auch STRABAG inmitten der digitalen Transformation. Um seine Vorreiterstellung im Markt zu sichern und auszubauen, hat das Unternehmen die strategische Entwicklung von Führungskräften für das digitale Zeitalter als Schlüsselthema identifiziert. Der Anspruch an die Weiterentwicklungsmaßnahmen war, dass nicht nur die Inhalte, sondern auch die Art und Weise des beruflichen Lernens dem digitalen Zeitgeist entspricht. Aus diesem Grund hat sich STRABAG für die Einbindung der ergebnisorientierten digitalen Lernplattform von Sharpist entschieden.

Ziele

Führungskompetenzen von STRABAG-Mitarbeitenden stärken
Unterstützung im Umgang mit Unsicherheit im Zuge der digitalen Transformation
Förderung einer positiven Unternehmenskultur bei gleichzeitiger Verankerung der Strabag-Werte

Kirill is Group Head of Learning & Development at Franke Management AG, a world leading industrial manufacturer. Since he has been working at Franke for almost four years, he knows the organization, culture and structure of Franke particularly well. He is responsible for managing and developing all central learning and development related activities group-wide, including, for instance, leading the high potential programs and implementing the global Leadership Training architecture. His mission: “Give every single employee the opportunity to pick high quality L&D solutions that simultaneously match the company’s strategy as well as individual needs.”

Image of kitchen industry

From plain sheet metal to innovative kitchen solutions

The history of Franke resembles a story of success. Started as a family business in Switzerland in 1911, the organization has now become a world leading provider of smart kitchen and household systems and appliances. As of today, the Franke Holding Group unifies five divisions on five continents with more than 10,500 employees worldwide. What sets them apart from other businesses in the field is their strong focus on Swiss quality, innovative engineering and unique design. Franke’s vision: ‘Make it wonderful’.

But this vision does not only apply to Franke’s products and services, as it also defines their corporate culture. “At Franke, we know that our people make the difference. We want to create a ‘wonderful’ place to work - for all employees. This is reflected in our values, the five ‘Franke Values’: Enable people, foster teamwork, act entrepreneurial, deliver solutions and be accountable. We firmly believe that our strong culture is the driver of our success. Our competitive advantage derives from the right people’s behaviors”, says Kirill.

Greater success comes with greater challenges

“But continuous growth made us face new challenges. Right now, our people are spread across 40 countries on five continents. We are a global organization with a comparably decentralized structure. This, of course, makes it much harder for us to build a uniform L&D strategy, especially considering that nearly all of our units have individual HR departments and budgets. The question that drives me everyday is: How can I ensure that all employees can learn and grow according to their needs to fulfil their potential? How can I ensure that everyone lives up to our values and thrives in our culture?”

Kirill is not the only one who faces this issue. Building up a centralized and sustainable L&D strategy is a challenge many globally operating companies have to deal with. But it is a challenge whose solution can provide a competitive edge, particularly during times where talent attraction and retention is key. “I strongly believe that effective L&D solutions that enhance the desired behaviors are important success drivers. Their positive impact on critical business indicators such as productivity, innovation, employee satisfaction and engagement has been demonstrated many times. That’s why we started our ‘Franke Academy’.” Offering a wide range of L&D solutions, Franke’s very own corporate academy is based on their prime value: Enable people at all levels.

How to ‘Enable people’

However, different measures have different shortcomings. When it comes to employee development, the cost-benefit trade-off is a common challenge. Group formats, such as classroom training or seminars, are great for fostering networks and interaction, however, they do not always meet all the individual needs. Personalized solutions, such as in person coaching, are cost-intensive and therefore limited to a few.

The effectiveness of more affordable online programs suffers from low completion rates. In line with that, the ‘Franke Academy’ consisted of only a few entirely digital formats, mostly blended, but large classroom components and location-dependent measures. “Put together, we needed a solution that further supports a shift from a decentralized to a more centralized L&D approach. Ideally, it could be integrated into the ‘Franke Academy’ and complements the existing L&D formats.”

Image of kitchen industry

In search for a solution

“When I first heard about the Sharpist L&D ecosystem, it sounded like a very good fit for our organization. However, we first wanted to test compatibility with an external L&D provider before agreeing on any form of long-term collaboration.”, Kirill admits.

Thus, in 2019, Franke rolled out a 3-month test period with Sharpist in order to see how well a digital coaching solution would match their expectations. Under the condition ‘first come, first serve’, 30 Franke managers could participate in this initial pilot project. “After all the positive feedback we received, we then decided to continue our contract and include Sharpist Business Coaching into the Franke Academy.”

Creating a holistic approach on-demand

The group-wide rollout of Sharpist allows every Franke employee worldwide to benefit from the Sharpist App: Professional coaching in their mother tongue via mobile device combined with personalized Micro Tasks and 24/7 user support from business psychologists. “This individual and digital approach perfectly complements our existing L&D measures, so that our people have the ideal blend of online and offline solutions. It enables them a holistic and continuous learning experience.” The collaboration between Sharpist and Franke works on-demand: Depending on how many of Franke’s employees wish to receive digital business coaching, the responsible HR manager can easily request a suitable package of licenses from Sharpist. “I value very much the flexibility that this allows. An on-demand approach turned out to be the perfect solution for us.

But this is not the only benefit.”, Kirill says. “In general, the collaboration with Sharpist was almost effortless.” Partnering with an external L&D provider can indeed save internal HR resources. To ensure this, Sharpist has their very own Implementation Consultants who accompany the HR manager through every step alongside their Sharpist journey, ensuring that HR has the least amount of effort possible.

Employees’ Development Areas

Leadership

19%

Feedback

15%

Delegation

13%

Mindfulness & Self-growth

11%

Meetings

11%

Communication

9%

Goal Setting

9%

Drivers & Motivators

5%

Conflict Management

5%

HR & Office Politics

3%

Providing measurable results

With an average satisfaction rating of 4.9 out of 5 stars, Sharpist does not only create value for Franke’s employees, but also pays close attention to serve the needs of HR professionals. “Measuring and evaluating the impact of our L&D solutions is extremely challenging”, says Malgorzata Warchol, Global Learning and Development Specialist at Franke Poland, “but Sharpist’s data-driven coaching approach gives me cohort-level insights and analytics about employee’s satisfaction, user progress, coaching effectiveness and developmental areas. Sharpist even offers to fully customize the coaching and its evaluation specifically to our Franke evaluation criteria and values.” This supports employees to also follow and live up the Franke values and culture. Thereby, Sharpist ensures an approach that is tailored to employee’s individual needs, whilst simultaneously customized to Franke’s business expectations. This is highly important since L&D should never become a one size fits all approach.

Session Rating 4.9 / 5

Umsetzung

Nach Einführung einer Pilotphase, bei der STRABAG Bereichs-und Direktionsleitern angeboten wurde das digitale Coaching-und Weiterentwicklungsangebot von Sharpist zu nutzen, zeigte sich binnen kurzer Zeit außerordentliches Interesse an dem Angebot.

Beim anschließenden Roll-Out des digitalen Coaching-Angebotes für alle Führungsebenen nahmen in der Zeit von Oktober 2019 bis Dezember 2020 über 500 Führungskräfte in Deutschland, Österreich und fünf weiteren Ländern am digitalen Weiterentwicklungsangebot von Sharpist teil. Die meisten Teilnehmenden nutzten die digitale Lernplattform und das individuelle Coaching für die Entwicklung ihrer Führungskompetenzen (20 Prozent), weitere 12 Prozent der Teilnehmenden fokussierten sich bei ihrer individuellen Weiterentwicklung auf Krisen- und Changemanagement. Auch die Themenbereiche Selbstreflexion (10 Prozent) und effektive Kommunikation waren bei der Entwicklung der eigenen Führungskompetenz gefragt. Insgesamt wurden bislang bereits mehr als tausend Coaching-Sitzungen über die Sharpist Lernplattform in Anspruch genommen. Hunderte Stunden wurden aufgewendet, um über die Sharpist Lern-App zusätzliche Selbstlernaufgaben zu absolvieren.

7
ausgewählte Länder
500
Manager nahmen teil
1000+
Coaching-Sitzungen fanden statt

"Wir nutzen Sharpist "E-Business-Coaching" bei STRABAG, weil wir im Pilotprojekt sehr gute Erfahrungen damit gemacht haben. Dank des weltweiten Netzwerks von Executive Coaches können wir diese Dienstleistung unseren Führungskräften auf allen Ebenen und in den meisten Konzernländern anbieten - und dieses "Sparring" wird inzwischen sehr geschätzt."

Author Image
Dr. Günter Senoner
Ehemaliger Leiter Personalentwicklung
Strabag

Digital employee development works.

Results on collaboration with coaches also show that digital offerings, like Sharpist's, are in no way inferior to face-to-face coaching sessions.

100%

satisfied with their Sharpist coach

94%

find that their coach helped them achieve their defined goals

94%

recommend coaching with Sharpist to their colleagues

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