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Carthago Reisemobilbau is one of Europe's leading manufacturers of premium motorhomes, with 1,600 employees across Germany and Slovenia. Following rapid growth, Carthago's People Development team sought to deepen the impact of their existing leadership programs and reach leaders in the moments that matter most.
Carthago had already built a strong coaching culture. But like most organizations, they faced a familiar gap: the space between coaching sessions – where stress builds, role conflicts go unresolved, and insights from the last conversation quietly fade before they can take hold.
Independent research from WHU – Otto Beisheim School of Management confirmed this pattern: traditional coaching programs lose their impact when there is nothing to bridge the gap between human coaching sessions. The question for Carthago wasn't whether their leaders were developing. It was whether support could reach them exactly at the moment they actually needed it.
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Always on. No scheduling, no waiting.
A thinking partner on hand at all times - preparing a difficult conversation, processing a challenging team dynamic, or working through a moment of self-doubt.
For the deeper tensions that require trust and nuance.
The conversations that need a real human on the other end.
Concrete, next steps, automatically generated after each session, AI and human alike.
They transfer the learnings from the session directly into daily work, keeping learners accountable long after the conversation ends.
Unlike general-purpose AI tools, Sharpist's AI Coach is purpose-built for coaching. It understands the learner's goals, tracks progress over time, and generates session-specific Action Items that connect directly to each person's development journey. Being primed on Carthago's organizational context, the Sharpist AI Coach is able to use company-specific language and terms, making it feel remarkably human.
The result is a tailor-made, personalized coach for each learner, offering support that feels continuous rather than transactional.
As one learner put it: “For me, the AI coach is a very practical learning and support instrument. It was surprising how individual and helpful the answers are. I had initially expected primarily to receive information. In fact, the AI coach supports developing one’s own solutions, adopting new viewpoints, and directly implementing what has been learned into practice. Because of this, it has become a constructive companion in my everyday work for me.”
That kind of practical impact is what distinguishes a coaching partner from a chatbot.
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Coaching drives behavioral change. Carthago's initiative showed that adding an AI Coach takes development programs one step further, making coaching something learners can access, practice, and build on every single day.
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