"We'll revisit this next quarter," said your CFO. 

But here's what they really meant: your pitch missed the mark.

You know your L&D programs are fruitful. You have success stories. But when budget season arrives, your carefully crafted proposal gets the polite nod and inevitable "no." 

So for the first time, a sitting CFO pulls back the curtain on what goes through their mind during budget reviews. Bart van der Looij brings more than a decade of CFO experience and has been the one saying yes or no to budget requests – he knows what separates winning proposals from rejected ones.

You'll discover:

• The budget killers that sink L&D proposals before the meeting ends
• How to translate learning outcomes into language your CFO actually cares about
• The answers to questions you've never dared ask your own CFO

Budget planning season is starting. The companies securing L&D investments aren't necessarily the ones with better programs. This session gives you finance fluency.

When? September 25, 2025, 1.30 PM CEST

Bring your questions. Get the CFO-level insights without the corporate filter.

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About the speaker

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Bart van der Looij is the CFO of GoodHabitz, a fast-growing EdTech SaaS company headquartered in the Netherlands with operations worldwide. With more than 25 years of international experience, he has held senior finance roles at global blue-chip companies including AkzoNobel, PACCAR, and Vaxxinova.
His career has taken him from the Netherlands to Mexico and Australia, where he gained extensive cross-cultural leadership experience. Alongside finance, his expertise spans IT, HR, Legal Affairs, organizational redesign, and M&A — having successfully completed around 10 acquisitions.
Known as a dynamic, results-driven business partner and people leader, Bart combines strategic vision with a passion for building strong teams. He holds a Master’s degree in Business Economics and is fluent in Dutch, English, and Spanish.

He is married with two children, and lives in the Eindhoven area. When not working, he enjoys cycling, golf, reading, and listening to pop and rock music.

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