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"We'll revisit this next quarter," said your CFO.

Translation: Your L&D budget proposal was rejected.

The L&D budget approval challenge.

You know your Learning & Development programs deliver results. You have employee success stories, improved performance metrics, and measurable outcomes. Yet when budget season arrives, your L&D proposal gets the polite "we'll consider it next time" response.

Why do 70% of L&D budget requests get denied? Most proposals fail to speak the CFO's language.

What CFOs really think about L&D budget requests.

For the first time, a sitting CFO reveals the insider perspective on L&D budget decisions. Bart van der Looij, with over 10 years of CFO experience approving and rejecting budget requests, shares what separates winning L&D proposals from failed ones.

What you'll learn:

• Budget killers that instantly sink L&D proposals (and how to avoid them)
• ROI translation methods - Convert learning outcomes into CFO-friendly financial language
• Winning proposal elements that secure L&D budget approval

Why this matters now?

Budget planning season is starting. Companies securing L&D investments aren't necessarily those with superior programs – they're the ones with finance-fluent proposals.

This session provides L&D professionals with:

• Financial literacy for L&D budget requests
• CFO decision-making insights
• Proven proposal frameworks
• Budget approval strategies

Transform your L&D budget approach and join the organizations that consistently secure learning investments.

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About the speaker

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Bart van der Looij is the CFO of GoodHabitz, a fast-growing EdTech SaaS company headquartered in the Netherlands with operations worldwide. With more than 25 years of international experience, he has held senior finance roles at global blue-chip companies including AkzoNobel, PACCAR, and Vaxxinova.
His career has taken him from the Netherlands to Mexico and Australia, where he gained extensive cross-cultural leadership experience. Alongside finance, his expertise spans IT, HR, Legal Affairs, organizational redesign, and M&A — having successfully completed around 10 acquisitions.
Known as a dynamic, results-driven business partner and people leader, Bart combines strategic vision with a passion for building strong teams. He holds a Master’s degree in Business Economics and is fluent in Dutch, English, and Spanish.

He is married with two children, and lives in the Eindhoven area. When not working, he enjoys cycling, golf, reading, and listening to pop and rock music.

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