How Carthago successfully embedded leadership principles

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Highlights

Carthago partnered with Sharpist to transform its leadership culture and embed new leadership principles across all management levels.
Through digital coaching and group sessions, Carthago achieved a 95% completion rate for digital content and 70% active engagement in leadership micro tasks.
This data-driven approach ensured that Carthago’s leadership principles became actionable, leading to measurable improvements in engagement, alignment, and sustainable culture change.

About Carthago Reisemobilbau

Carthago Reisemobilbau is a top manufacturer of premium motorhomes, headquartered near Ravensburg, with 1,600 employees across Germany and Slovenia. As the company expanded rapidly and welcomed a new CEO, the need to reinforce strong leadership principles became a strategic priority.

What challenges do companies face when embedding leadership principles?

As Carthago grew, it faced the challenge of ensuring that new leadership principles and company values were not just words on paper, but truly understood and practiced by leaders at every level. Carthago needed a scalable, effective solution to drive real behavioral change.

How to implement leadership principles?

Carthago partnered with Sharpist to transform its approach to leadership development. Sharpist’s digital coaching platform offered:
Personalized 1:1
coaching for leaders
Interactive group
coaching sessions
Micro tasks tied directly to Carthago’s leadership principles
Real-time analytics for tracking engagement and progress
This approach shifted coaching from a problem-solving tool to a proactive strategy for growth and alignment with leadership principles.

By making leadership principles practical and measurable through digital coaching, we turned company values from abstract concepts into everyday actions – creating real, lasting culture change across all levels.

Denise Städele,

People Developer, Carthago

Watch Denise share best practices for long-lasting company success by embedding leadership principles.

The results

Carthago saw outstanding measurable results of embedding leadership principles with digital coaching:
95%
completion rate
for digital coaching content, surpassing industrybenchmarks for leadership program engagement
70%
secured active participation
in leadership micro tasks, ensuring consistent application of new skills
Transformed leadership principles
into practical, observable behaviors throughout the organization
Enabled sustainable culture change
with leaders actively embracing ongoing development and continuous improvement

Conclusion

Carthago’s experience proves that digital coaching can successfully:
Embed leadership principles
Drive measurable engagement
Build a modern, unified leadership culture in manufacturing
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