Insights from Carthago

How to Successfully Embed Leadership Principles in Your Organization

Highlights

Carthago partnered with Sharpist to transform its leadership culture and embed new leadership principles across all management levels.

Through digital coaching and group sessions, Carthago achieved a 95% completion rate for digital content and 70% active engagement in leadership micro tasks.

This data-driven approach ensured that Carthago’s leadership principles became actionable, leading to measurable improvements in engagement, alignment, and sustainable culture change.

About Carthago Reisemobilbau

CarthagoReisemobilbau is a top manufacturer of premium motorhomes, headquartered near Ravensburg, with 1,600 employees across Germany and Slovenia. As the company expandedrapidly and welcomed a new CEO, the need to reinforce strong leadership principles became a strategic priority.

What challenges do companies face when embedding leadership principles?

As Carthago grew, it faced the challenge of ensuring that new leadership principles and company values were not just words on paper, but truly understood and practiced by leaders at every level. Carthago needed a scalable, effective solution to drive real behavioral change.

How to implement leadership principles?

Carthago partnered with Sharpist to transform its approach to leadership development. Sharpist’s digital coaching platform offered:

Personalized 1:1
coaching for leaders

Interactive group
coaching sessions

Micro tasks tied directly to Carthago’s leadership principles

Real-time analytics for tracking engagement and progress

This approach shifted coaching from a problem-solving tool to a proactive strategy for growth and alignment with leadership principles.

By making leadership principles practical and measurable through digital coaching, we turned company values from abstract concepts into everyday actions—creating real, lasting culturechange across all levels.

Denise Städele,

People Developer, Carthago

The results

Carthago saw outstanding measurable results of embedding leadership principles with digital coaching:

95%

completion rate

for digital coaching content, surpassing industrybenchmarks for leadership program engagement

70%

secured active participation

in leadership micro tasks, ensuring consistent application of new skills

Transformed leadership principles

into practical, observable behaviors throughout the organization

Enabled sustainable culture change

with leaders actively embracing ongoing development and continuous improvement

Conclusion

Carthago’s experience proves that digital coaching can successfully:

Embed leadership principles

Drive measurable engagement

Build a modern, unified leadership culture in manufacturing

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